OK launches golf division

AOK Events has launched a corporate golf division in a bid to boost turnover from the sector. The agency will offer clients total management of bespoke golf events in the UK and Europe. AOK Events managing director Alex Hewitt said: “Golf remains a popular way for corporates to meet with clients, but top executives are looking for something a bit different compared to what they have been doing for the past 20 years.” Hewitt is aiming to make golf-specific turnover become worth 5% of the total within a year. The agency will initially market the service to existing clients, which include ITV and Liberty International Underwriters. Morag Morrison, who joined AOK Events recently and has experience in the corporate golf sector, is leading the division.

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