oliday Inn plans aggressive branding roll-out

The Holiday Inn chain has revealed plans to roll out its new branding to 1,000 properties by the end of the year. Owner Intercontinental Hotels Group (IHG) has already rolled out the new sign and brand standards to 60 properties, with the newly constructed Holiday Inn-Manhattan 6th Avenue, which opens its doors on 19 June, among the first to receive the sign. “We have set an aggressive pace to relaunch our complete estate of nearly 3,200 hotels, 413,406 guest rooms and 11,000 signs by the beginning of 2010 in the Americas and by the end of 2010 for the global estate,” said Holiday Inn’s senior vice-president of worldwide brand management Mark Snyder. The brand relaunch programme includes the new logo, refreshed guest room, including new bedding and improved showers and a new service promise. Since announcing the $1m global relaunch of the brand, IHG has signed more than 250 new Holiday Inn development deals. These new deals bring the total Holiday Inn portfolio to more than 1,000 hotels globally, 904 in the Americas.

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