Concerto Group merges brands

The Concerto Group has merged its two brands Eventwise and Concerto: Live to form a single agency. The new agency will operate under the rebranded Eventwise banner and be based in a new office in London Bridge. Concerto Group chairman Mike Kershaw said: “The combined team will have a superb blend of experience across the full spectrum of event disciplines, a better balance of service and product and a larger and broader experienced delivery team.” The rebranded agency will employ a staff of 22 and is projected to achieve an annual turnover of £5m. Eventwise managing director (services) Peter Jackson, who is the former head of Concerto: Live, said: “This is an exciting development that will make us a stronger player in both the C&IT and corporate special events markets and we are both really looking forward to working in the enlarged team.” A new website for the agency was launched today to mark the merger.

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