EIA links with international trade bodies

Trade body the Events Industry Alliance (EIA) has secured formal partnerships with events industry bodies in Australia and Ireland and renewed its affiliation with the UK’s IELA. The deals with the Exhibition & Event Association of Australasia (EEAA) and the Irish Exhibition Organisers Association (IEOA) are designed to help provide a single international voice for the events industry, according to EIA group chief executive, Trevor Foley. “The events industry’s voice remains fragmented and EIA is keen to attract the support of other well-established representative bodies within the industry in order to further improve industry participation and fuel event promotion to its external audiences,” Foley said. “The new partnerships stand testament to what EIA is all about. The support from EEAA, IEOA and IELA, not to mention their highly constructive financial investment in our promotional pot, will greatly assist EIA to further strengthen its already influential voice and deliver for the live event marketing sector.” IEOA chairman John McDonald said of the move: “The IEOA is the voice of the multi-million euro exhibition industry in Ireland and we’ll use our EIA partnership to facilitate our joint key objective, to increase the significance of exhibitions within the marketing mix.”

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