Motivaction green scheme slashes energy use

Agency Motivaction is celebrating the success of its environmental policies, following an audit that has revealed results including a 45% reduction in electricity usage. As the electricity comes from a renewable energy source, this equated to a fall from 102 tonnes of CO2 per year to zero, according to the independent report from 3 Acorns Eco-Audits. Elsewhere, Motivaction’s ‘Going Green’ strategy has led to reduced transport fuel emissions. By adopting LPG fuel in all fleet vehicles, training staff in ‘eco-driving’ and closely monitoring journeys, the company saw a 33% reduction from 180 tonnes of CO2 in 2006-2007 to a projected 120 tonnes in 2007-2008, according to the report. Overall site waste production was cut by 25%, with waste entering landfills reduced by 75%. The company’s recycling rate now stands at 66%, comparing favourable with some of the best rates in Europe (70%). A recently drilled on-site water borehole also means that future imported water consumption should fall from around 1,000,000 litres to zero. “I would like to congratulate the management and staff for the truly significant steps taken over the last year to improve the environmental performance of Motivaction,” said Donnachadh McCarthy of 3 Acorns Eco-Audits. “It’s great to see that the management has established a clear ambition to be the greenest company in their sector.” Future initiatives for the agency are set to include developing luxury alternatives to flights for incentive schemes as well as continuing to advise rail travel as an option for all events in Europe. Motivaction has said it will also be examining options for powering events with renewable energy as well as investigating the potential for an on-site recycled vegetable oil depot for use with vehicle fuel.

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