Choice rebrands as it targets new sectors

Pharmaceutical specialist Choice Group has rebranded its live events offering as Choice Live as it looks to enter new markets. The Hitchin-based agency’s managing director, Chris Stean, said: “The transferability of the skills and services we now provide allows us to bring a new focus on clients in the financial, retail and automotive sectors, while we continue to develop our strategic partnerships with pharmaceutical manufacturing and professional association clients.” The Choice Group is the parent company of Choice Events, Choice Travel Team, Options Euro Congress and Options Global. Among Choice Live’s new staff is operations director Emma Bainbridge, who has rejoined the industry after a brief break following her departure from BI’s Chinese operation, Mint. Christina Brown, who previously worked at Maritz has also been recruited to the position of sales and marketing director. Choice Live provides event management, incentives, congress and conference organisation, product launches, brand strategy and opinion leader partnership.

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