Fledgling agency Adding Value capped a storming year at the 2008 Eventia International Awards last Friday night, claiming the coveted Platinum Award for its work for telecoms giant Vodafone.
The same campaign also garnered Gold Awards in the Best Promotional Communication and Best Incentive Travel Programme (short-haul) for the Twickenham outfit. The work, entitled Courchevel 1850, saw Adding Value create an upmarket ski incentive for 50 of Vodafone’s channel partners and was credited for producing a 32% sales uplift.
The awards, held in association with C&IT, took place at London’s Grosvenor House and also saw Motivcom executive director and Eventia immediate-past chairman Nigel Cooper claim the Outstanding Achievement award.
Elsewhere, Banks Sadler was named as Agency of the Year, having celebrated its most successful year to date in 2007, with total group spend topping £70m. New business at the London agency was also a factor, with Banks Sadler securing six new major accounts last year, including Eli Lilly, Boehringer Ingelheim and the annual conference for IT group Infor.
Added to this gong, Banks Sadler was also a joint winner of the Best Use of Logistics award for its work with IBM alongside Jack Morton Worldwide. The IT giant’s ‘Hundred Percent Club’ rewards its best European sales people, with last year’s headline incentive trip seeing some 2,400 delegates from four countries travel to Mauritius.
The Best Event Demonstrating CSR award went to Canon Europe for its Kyosei campaign organised by agency Tequila Hakuhodo. The two-day environmentally themed event for 5,000 was designed to coincide with Canon Europe’s 50th anniversary.
The award winners in full:
Platinum Award: Adding Value
Outstanding Achievement Award: Nigel Cooper
Gold award winners:
Agency of the Year: Banks Sadler
Most Creative Use of a Small Budget: DNA Productions
Best Use of Logistics: Jack Morton Worldwide and Banks Sadler
Best Promotional Communication: Adding Value
Best Product Launch: Line Up
Public Event of the Year: BCD Meetings & Incentives
Best Celebratory Event: DRP Group
Best Event Demonstrating Corporate Social Responsibility: Tequila Hakuhodo/Grimaldi Forum Monaco/Canon Europe
Most Creative Use of a Destination: MCI UK
Most Effective Delivery of Return On Investment: BI
Best Conference or Congress Short Haul: World Events
Best Conference or Congress Long Haul: Jack Morton Worldwide
Best Incentive Travel Programme Short Haul: Adding Value
Best Incentive Travel Programme Long Haul: MCI UK
Best Integrated Solution: Instinctif
Best Consumer Marketing Programme: P&MM
Most Creative Use of a Venue's Facilities: Carlson Meetings & Events
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