Adding Value claim Platinum at Eventia awards

Fledgling agency Adding Value capped a storming year at the 2008 Eventia International Awards last Friday night, claiming the coveted Platinum Award for its work for telecoms giant Vodafone. The same campaign also garnered Gold Awards in the Best Promotional Communication and Best Incentive Travel Programme (short-haul) for the Twickenham outfit. The work, entitled Courchevel 1850, saw Adding Value create an upmarket ski incentive for 50 of Vodafone’s channel partners and was credited for producing a 32% sales uplift. The awards, held in association with C&IT, took place at London’s Grosvenor House and also saw Motivcom executive director and Eventia immediate-past chairman Nigel Cooper claim the Outstanding Achievement award. Elsewhere, Banks Sadler was named as Agency of the Year, having celebrated its most successful year to date in 2007, with total group spend topping £70m. New business at the London agency was also a factor, with Banks Sadler securing six new major accounts last year, including Eli Lilly, Boehringer Ingelheim and the annual conference for IT group Infor. Added to this gong, Banks Sadler was also a joint winner of the Best Use of Logistics award for its work with IBM alongside Jack Morton Worldwide. The IT giant’s ‘Hundred Percent Club’ rewards its best European sales people, with last year’s headline incentive trip seeing some 2,400 delegates from four countries travel to Mauritius. The Best Event Demonstrating CSR award went to Canon Europe for its Kyosei campaign organised by agency Tequila Hakuhodo. The two-day environmentally themed event for 5,000 was designed to coincide with Canon Europe’s 50th anniversary. The award winners in full: Platinum Award: Adding Value Outstanding Achievement Award: Nigel Cooper Gold award winners: Agency of the Year: Banks Sadler Most Creative Use of a Small Budget: DNA Productions Best Use of Logistics: Jack Morton Worldwide and Banks Sadler Best Promotional Communication: Adding Value Best Product Launch: Line Up Public Event of the Year: BCD Meetings & Incentives Best Celebratory Event: DRP Group Best Event Demonstrating Corporate Social Responsibility: Tequila Hakuhodo/Grimaldi Forum Monaco/Canon Europe Most Creative Use of a Destination: MCI UK Most Effective Delivery of Return On Investment: BI Best Conference or Congress Short Haul: World Events Best Conference or Congress Long Haul: Jack Morton Worldwide Best Incentive Travel Programme Short Haul: Adding Value Best Incentive Travel Programme Long Haul: MCI UK Best Integrated Solution: Instinctif Best Consumer Marketing Programme: P&MM Most Creative Use of a Venue's Facilities: Carlson Meetings & Events

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
3 reasons clients will demand wellness incentives

3 reasons clients will demand wellness incentives

Jacqui Wylde from CT Group Travel, explains why event planners need to be ready to react to the wellness trend.

London to host major medical congress in 2020

London to host major medical congress in 2020

The European Association for the Study of the Liver will return to ExCeL London in 2020 for the five-day event.

The most exclusive meeting locations with MICE by Palladium

Whether business travel or incentive trips, travelling is a unique experience. Palladium Hotel Group offers the best locations and service to join business and pleasure.

Case study: Balfour Beatty supplier conference

Case study: Balfour Beatty supplier conference

Venues and Events International oversaw the project management and onsite event management for the company's 2018 conference.

Algarve's best venues, hotels and restaurants

Algarve's best venues, hotels and restaurants

Seafood, spas and a spot of golf for your guests amid beautiful beaches, fine cuisine and wines and friendly locals.

Venues in Birmingham, Warwick and Nottingham

Venues in Birmingham, Warwick and Nottingham

A roundup of the top venues, hotels and activities in the central region of England including large-scale conference centres.

Case study: The Wearable Technology Show 2019

Case study: The Wearable Technology Show 2019

This year's show was hosted over two days and featured keynotes from the BBC and Facebook.

World's most expensive cities for business trips

World's most expensive cities for business trips

New data from global mobility specialist ECA International reveals the 10 most expensive cities for business travel.

Lack of diversity is a 'competitive disadvantage'

Lack of diversity is a 'competitive disadvantage'

Diverse events are more interesting, more engaging and lead to better connections, says Hannah Redfern from Leaders in Sport.

How events can save the world

Crisis planning, sustainability, wellbeing and inclusion can cause difficulties for event organisers. So is it possible to host a truly ethical event?

LATEST JOBS