UK venue day-delegate rate grows 10%

The average UK meeting venue day delegate rate has grown 10.5% but 24-hour rates have declined in a number of destinations according to a survey by agency Conference Care of its clients. In the fourth quarter of 2007, the average day delegate rate was £50.66, up from £45.84. London achieved the top day delegate rate - more than £65. In contrast, 24-hour rates fell in Birmingham, Bristol, and Manchester, which Conference Care attributes to corporate clients “tightening their belts and replacing residential conferences with day events”. The survey also attributed the decline in Birmingham’s 24-hour rates to the destination hosting fewer events and a “saturated hotel market”. Conference Care director Chris Peacock said: “In the UK, it’s been a trend to have a one-day event rather than a two-day residential conference and there’s more of a focus on events from procurement and the purchasing side, where spend is being analysed.” He anticipates the trend will continue in 2008, particularly in the tough economic climate forecast. However, London is an exception: “London is fortunate in that demand outstrips supply and in that case, venues can be quite aggressive price-wise,” said Peacock. The survey was based on data from 3,000 client inquiries made to venue finder and event management agency Conference Care between October and December last year. The agency’s clients are mostly UK-based and comprise corporates, associations, the public sector and charities.

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