Echard launches marketing consultancy

Monaco Tourist and Convention Office’s former director of sales and marketing, Benedicte Echard, has launched a marketing and promotion consultancy, BE&Co. Echard worked for the Monaco organisation for 13 years and prior to that, held the position of Palais de Congrés sales and client manager. “In promoting Monaco, I came into contact with a vast number of event organisers and I had the opportunity to undertake every form of sales and marketing initiative to ensure continuing C&I business for the principality,” she said. “I’m now excited at the prospect of working independently on a consultancy basis.” In terms of clients, she is targeting organisations that want to promote their destinations and services to corporate, agency and association buyers.

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