Westin named first five-star for Birmingham

Birmingham has secured its first five-star property – a Westin, which will be the brand’s first property in England. Starwood Hotels & Resorts has announced a partnership with developer Ballymore Properties, to build the 198-room Westin Birmingham, due to open in early 2010. The luxury hotel will be part of a 93,000sqm mixed-use development, Snowhill, in the city centre. Offices, shops, luxury apartments, and a 44-storey residential tower will also be part of the development. Some 1,050sqm of meeting and convention space, including a 370m2 ballroom and four meeting rooms, will be on offer at the hotel, which will also have a business centre, spa, gym, two restaurants and bar. Starwood senior vice president (north west Europe) Michael Wale said Birmingham was the best location for England’s first Westin property. “It has become one of the UK’s key cities for corporate, meetings and incentive business and there is strong demand for a brand like Westin to establish a presence in the destination,” he said.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

Smyle appoints new managing director

Smyle appoints new managing director

Creative agency reshuffles its senior leadership team to support its new virtual and hybrid events business.

LIVE UPDATES: Bali begins to reopen after lockdown

LIVE UPDATES: Bali begins to reopen after lockdown

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

Hospitality industry welcomes VAT reduction in chancellor's summer statement

Hospitality industry welcomes VAT reduction in chancellor's summer statement

MICE sector continues to wait for further clarification on financial support and a date for restarting live events.

How have event apprenticeships been affected by coronavirus?

How have event apprenticeships been affected by coronavirus?

A group of apprentices share their experiences of learning about the industry during lockdown.

RSVP podcast Ep6: Jessica Rabbit, fraudsters and sleeping in army trucks

RSVP podcast Ep6: Jessica Rabbit, fraudsters and sleeping in army trucks

This week's special guest is Julia Charles, managing director of Julia Charles Event Management.

'Working on the inaugural Invictus Games was amazing'

'Working on the inaugural Invictus Games was amazing'

A-List 2020: Rachel Douglass is a senior event manager at Yellow Fish.

Venues #LightItInRed to show support for events industry

Venues #LightItInRed to show support for events industry

Campaign to draw attention to struggling events businesses and employees lights iconic buildings red.

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Metrics are great but don't forget to create a memorable experience, says Phil Staines from FIRST.

'We place a huge emphasis on talent development'

'We place a huge emphasis on talent development'

A-List 2020: Michael Gietzen is group managing director at Identity.

How automotive events are changing gear

How automotive events are changing gear

Car manufacturers are more savvy with event budgets and they want to reach more diverse audiences.