Incoming MIA chair unveils twin-track plan

Incoming Meetings Industry Association (MIA) chairman Nick Milne is to put raising awareness of the organisation’s AIM accreditation scheme and increasing member engagement at the forefront of his priorities when he takes on the role this March. AIM is a service and facilities standard for event venues and the MIA has committed to having all its members accredited to at least entry-level by the first anniversary of its introduction last April. “We are on target and will have 450 members accredited by the AGM in March, but we also know we need to improve awareness,” said Milne. “We are therefore drawing up an advertising campaign and all our PR will focus on AIM this year.” The latter will include speaker appointments for both Milne and MIA chief executive Jane Evans at events such as Confex. The news follows MIA’s appointment of AIM development executive Angela Zemlak earlier this month to help drive the scheme. Longer-term, Milne said that he wants to add an environmental aspect to AIM, which currently largely focuses on legal, ethical and service standards. The second part of Milne’s focus will be on member engagement, which it is thought will focus on creating more networking opportunities for MIA members throughout the year. “I want us to be more proactive in bringing our members together,” Milne added. “For example, we have some extremely talented people on our council and more joining them at the AGM. I want those people to reach out to our members as part of a move to utilise all the skills available within MIA and create more a more encompassing organisation.”

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