Angie Mason, director of venue finder Where Next, has joined forces with Absolute Corporate Events (ACE) account director Jill Fleming to take over the running of the event agency's Nottingham operation.
The deal was finalised earlier this week for an undisclosed sum. ACE’s Bath office was deemed financially unviable and has closed with the loss of around 10 jobs. The Where Next name will go and the new company, which will trade as Absolute Corporate Events, is moving towards a full service offer, with a production partnership also in the offing.
Where Next director Angie Mason was keen to stress that the formation of the new incarnation of ACE was as much a part of continuing the work of ACE founder Tim Gasson, who was killed in a car crash last year as a financial decision. “Tim was not only a personal friend of long standing, but also an industry colleague for whom I had nothing but the utmost admiration,” Mason said. “His professionalism, integrity and passion for the industry were unequivocal. I am delighted and honoured to keep his dream alive and offer the standards of service delivery which Absolute Corporate Events achieved.”
Following Gasson’s death last May, ACE’s Melbourne office closed and Amanda Stranack – the operations director who took over running ACE following Gasson’s death – left to join Inntel at the end of last year. For her part, Fleming has been with ACE for six years and had been heading up the company alongside Stranack and since her departure.
Events will continue to be run from ACE’s Nottingham base, with all four staff keeping their jobs. Venue finding will be coordinated from the Christchurch office of what was Where Next by Mason's co-director Jackie Andrews.
Elsewhere, the new company has also announced a partnership agreement with the Bristol and Swindon-based production company Sounds Commercial. Sounds Commercial managing director Sarah Ross said of the agreement: “The partnership will enable us to offer clients a more comprehensive venue finding and pre event management service, while our experience will provide ACE with the production arm its clients need in order to provide a complete service.”
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