Account win bonanza boosts turnover for agency

Agency Fresh is on course to almost triple its turnover after the success of a new business drive that has seen it secure six new blue-chip clients. Across the last three months, Fresh has secured business from Tesco, Abbey, House of Fraser and Npower, plus two contracts for Body Shop at Home. The new accounts will equate to £3.5m-worth of business, according to the agency. The work for Tesco sees Fresh handle the retailer’s ‘Top Tesco People’ event, while for financial giant Abbey it will organise a convention for 2500 senior managers. An event at Wembley Stadium is being planned for House of Fraser and the contract for energy supplier Npower is for its ‘HR in Excellence’ conference. For Body Shop at Home meanwhile, Fresh is handling its annual conference for 450 managers, plus a series of roadshows. “The stunning new business wins, combined with our recent move to new, state-of-the-art headquarters, sets us up perfectly to push on and achieve massive growth in 2008,” said managing director Nick Porter. The year to September 2007 saw Fresh bring in turnover of £4m. Since that time, the new contracts plus more work from existing clients will net the agency £7m, with a further £4.5m forecast to come in before year-end 2008.

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