Visit London calls for backing in ICCA push

Visit London has come fighting in its bid to return the capital to ICCA’s top 10 global cities ranking system, with a marketing drive aimed at venues, PCOs and DMCs. According to Visit London, the city’s current ICCA ranking – 11 – is linked to the fact that many people are uncertain whether the association events they help stage qualify to be considered by ICCA. “It’s vital to collect data from hotels and conference centres who handle international and European association business,” said Visit London association sales manager Becky Graveney. We must ensure we submit the correct data to ICCA so London can maintain and improve its worldwide rating. Please help London to be in the top 10.” To back the push Visit London is this week sending out an email-based campaign designed to drive responses to ICCA ahead of its December deadline. The messages are being sent to 250 key contacts and outline the qualification requirements and provide a link to download entry forms. These can be accessed at business-preview.visitlondon.com/why_london/associations.html and deadline for returning completed forms is 15 December. The criteria for events to be included are: the group involved must be an association, institute or society; event must have 50 or more participants, be organised on a regular basis and move between/rotate to at least three different countries.

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