IHG announces £482m Holiday Inn relaunch

Intercontinental Hotels Group (IHG) is putting £482.5m into relaunching its Holiday Inn brands over the next three years. Covering Holiday Inn, Express by Holiday Inn and Holiday Inn Express, the overhaul will be complete by the end of 2010. Included in the project are new-look signage that will see the current shield shape go. Elsewhere, rooms are being redesigned and reception areas revamped with more efficient check-in processes promised. The concepts are being backed by the introduction of a new service approach, entitled ‘Stay Real’, designed to improve staff performance, IHG says. “The changes we are making will ensure the Holiday Inn brand goes forward into the future with a strong and confident new image,” said IHG chief executive Andrew Cosslett. “We have spent a considerable amount of time getting the facts and the insights to enable us to make these changes in partnership with our owners.” The first of the new-look properties are due to come on stream in spring next year. IHG, which has 241 UK properties, including 116 Holiday Inn and 109 Express by Holiday Inn hotels, anticipates the relaunch will generate significantly higher revenue per room.

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