Benchmark bags medical conference

Newcastle agency Benchmark Communications is celebrating its first international association win on the back of increased investment in its overseas team. Benchmark is to work with the World Muscle Society (WMS) on its 2008 Annual Conference, which will take place at the Sage Gateshead and Hilton Newcastle Gateshead from 29 September–2 October 2008. Benchmark won the tender for the event against competition from Melbourne, Paris and Geneva and it is set to attract over 500 delegates. Venues currently confirmed for the accompanying social programme will include the Turbinia Gallery of the Discovery Museum and Alnwick Gardens. Professor Volker Straub – from the University of Newcastle and part of the WMS UK committee – said: "It is very exciting for our clinical group and our research team to host the annual meeting in Newcastle. We are proud to provide a platform for stimulating discussions on new treatment strategies.” Benchmark director Sue Reay added: “This is a reflection of our belief that we can put on an exceptional international meetings using the facilities Newcastle Gateshead offers and also a recognition of the long standing strength in muscle diseases of which Newcastle is justly proud.” Benchmark has traditionally worked on a national scale, however has recently added more resources and a larger business development team to attract international business.

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