Adding Value scoops four wins

Twickenham-based agency Adding Value is celebrating this week having landed four new accounts in the IT and telecoms sectors. The four business wins have all come in the past three weeks and sees Adding Value secure projects with digital technology management company Oce, IT business Netgear and two projects for Vodafone. The agency has a long-standing relationship with Vodafone, but the new business will see it working with different sectors of the telecoms giant. The first, for Vodafone Enterprise, followed a three-way pitch, which saw the incumbent agency of five years, Mike Burton Travel, lose out. Adding Value will develop and execute its annual sales incentive for top performers in a campaign that covers online and internal communications, culminating in a series of weekend events. In a separate development for Vodafone UK, Adding Value has been tasked with communicating internally the benefits and key features of a raft of new products and services. The first element of this has been ‘Boomtown’ – a virtual town – which is already accessible by Vodafone staff. As well as a knowledge base, the website includes interactive games offering prizes of handsets and family breaks to Disneyland Paris, and will be followed by a two-week product roadshow. The Oce project, meanwhile, will see Adding Value manage and produce a series of events for the Brentwood-based company, kicking off with a conference in December and an awards dinner in January, in different locations in Birmingham for a combined audience of 600. Adding Value will also run a series of quarterly sales meetings. Rounding off the wins is the work for international technology company Netgear, which has appointed Adding Value for a non-events brief to develop an online brand-building campaign to drive footfall into retail stores in the lead up to Christmas. “I am over the moon with these new business wins,” said Adding Value founding partner Randle Stonier. “It gives us a real buzz to be working with such great brands on such interesting projects where we can demonstrate our creativity and pedigree.”

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