MPI announces overhaul of chapter set-up

International events industry association MPI has announced a raft of plans designed to empower its individual country chapters as it looks to “evolve from an association into a truly global community”, according to president Bruce MacMillan. The moves are backed by promises of more investment and greater freedom for chapters. One of the first significant moves sees the UK’s chapter take control of content for next year’s European education event, the renamed European Meetings and Events Conference (EMEC, formerly PEC-E), taking place on April 18-20 at Excel London. “The role of the host community will be much more central than previously,” MacMillan said. “For the first time the event will be open to members and non-members and we want to create a truly pan-European conference.” Elsewhere, next month sees MPI launch an online community programme focusing on user-generated content. Termed “co-creation”, from November MPI’s website will allow different interest groups from within the event sector to create their own ‘community’ and share ideas. “The event sector contains many different groups, whether it be pharmaceutical planners, a student group or a CSR-based community,” MacMillan explained. “This will allow them to communicate and share best practice across the industry.” In terms of increased funding for individual chapters, MacMillan said that some of this would be linked to membership increases: “If a chapter says it wants to increase membership by a certain amount, there will be incentives to reward them if they do that,” he said, although he refused to put a figure on exactly what those rewards might be. Meanwhile, while the MPI president also flagged up plans for more international chapters – notably in the Middle East and Asia – he also promised an overhaul of the chapter system to make it more flexible. “The traditional chapter model doesn’t always work,” he said. “The UK chapter for example is based in London, but there are planners across the country that would like to attend meetings that can’t always do that. So, we are examining ways that those people can join MPI as members without having to fully join the chapter.”

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