GRG acquires MMM to boost live offer

Grass Roots Group (GRG) has bolstered its live events offer with the acquisition of Worcester-based agency MMM for an undisclosed fee. “MMM has an excellent reputation in communications and events built up over 20 years and these are areas we previously hadn’t been the strongest in,” chairman David Evans said of the purchase. “They are in good financial shape and their reputation has been hard earned.” MMM managing director Charles Moyle agreed: “We had built up a £10m-turnover business organically and we want to take that to the next step of £15-20m. To do that organically would take a hell of a long time and so we knew we had to either acquire or be bought ourselves.” Both Evans and Maritz managing director Nick Bender will join the MMM board, but Moyle added that he was confident MMM would retain its independence, citing GRG’s post-acquisition relationship with Maritz as an example. “This is an extremely exciting prospect for our staff. We have very good people and we have to fight to keep them. To do that we need to give them new, exciting accounts to work on and this deal achieves that.” MMM will continue to trade as an entity in its own right and all 50 staff will keep their jobs. The deal was facilitated through a long-standing relationship between senior staff at Maritz and MMM. Evans described Maritz deputy chairman Graham Frazer, as the “marriage broker of the deal” and MMM will aligned with Maritz under the GRG umbrella. MMM has a client base that includes several automotive marques such as Jaguar, Hyundai and Skoda as well the likes of Hewlett Packard, Dixons, BP and Baker Tilly.

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