riple bottom line for World Events

Agency World Events has announced it is to introduce a ‘triple bottom line’ reporting system as it looks to confirm its CSR and ROI commitments. The initiative, monikered “Triple Impact”, follows World Events’ CSR win at this year’s Eventia ITM awards earlier this year. According to a statement from the agency, this inspired it to conduct a review of how it can “capture the key environmental, social and commercial aspects of planning events”. The first strand of Triple Impact sees World Events commit to minimising emissions, stating that: “the company believes every event should be planned to minimise its carbon footprint”. To this end World Events has developed an event checklist so it can “recommend means to ensure that sustainability is at the fore of the planning process”. This will include elements such as venue and meeting materials selection and using locally sourced produce according to World Events managing director Martin Parry: “We can work with clients to calculate their carbon footprint and suggest ways to offset this. We have also been liaising with the Carbon Consultancy to assess our own carbon footprint with a view to offsetting this via a programme of education and tree planting.” The second element of the initiative will see the company focus on including work with local communities in its events. “Using local suppliers is one element, but we don’t underestimate the impact of involving delegates in social programmes,” added Parry. World Events is also running a series of fund raising activities for a hospice local to its UK office and in helping out in a soup kitchen near to its US operation. The last part of the package sees the agency focus on economic sustainability, explained sales and marketing director Mark Saxby: “Every event should strive to provide a return on investment to its stakeholders. We have upgraded our event briefing forms to ensure that every aspect of planning an event is aimed at delivering an ROI. A full analysis can be provided using our own event software as a means to collect and analyse event evaluation data.”

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