HBAA joins Business Tourism Partnership

The Hotel Booking Agents Association (HBAA) has signed up to join the Business Tourism Partnership (BTP), becoming the latest trade body to add its voice to the industry think tank. The umbrella partnership includes organisations such as Visit Britain, BACD, EIA and Eventia, as well as Government bodies such as the Department for Culture, Media and Sport, and is designed to provide a forum for both sides to analyse industry issues. “Our members have a unique view of the events market enabling us to contribute to the broadest industry debates,” said HBAA executive director Peter Ducker. “Becoming a member of the BTP allows us to engage in that debate at an exciting time for our sector.” BTP chairman Michael Hirst added: “HBAA will make an important contribution to the partnership as we strive for a competitive, high quality, more profitable business visits and events sector in Britain. The importance of events in building Britain’s tourism offer, especially in the run up to the Olympics, is now more widely recognised and reliable hotel information and efficient booking processes are vital to secure maximum attendance”. The HBAA represents 60 UK booking agents, which claim a collective buying power of £750m annually. The move comes ahead of the association’s annual conference, taking place later this week at Gloucester’s Four Pillars Hotel.

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