Heinz work caps top year for World Events

Agency World Events has capped a year that has seen it win a raft of new business with a project for FMCG giant Heinz at the end of this month. The two-day European Management Meeting will see 150 of Heinz’s senior staff gather in the UK and follows business wins from the likes of the retailer Morrisons, TD Waterhouse, Allergan, Philips, DEFRA, Puig Cosmetics, Abbott Vascular, Britvic Soft Drinks and Grunenthal Pharmaceuticals. “We are delighted with the new business wins and in particular, with the quality of the new clients,” said World Events sales and marketing director Mark Saxby. “We have been targeting a number of key sectors and it is excellent to see our strategy beginning to bear fruit.” The news comes in a busy week for the Yorkshire-based business that has also seen it make senior appointments and announce the latest development in its links with Leeds Metropolitan University. The appointments have seen World Events promote Jeremy Wilson to the position of Finance Director and Helen Capelin brought in as an account director. Wilson’s promotion comes after three years as financial controller and company secretary for the agency, having begun his career with Ernst & Young, specialising in corporate finance. Capelin meanwhile most recently worked for Universal at its US office in Connecticut, having previously worked in the US and the UK for specialist medical and marketing communications agency PPSI. Managing director Martin Parry said: “Jeremy’s promotion comes at a key time as we develop our plans to expand our US operations and build on our existing presence in Europe. Helen brings a wealth of experience and will play an integral role in developing some of our key accounts as we implement our plans to grow the business internationally.” Elsewhere, Leeds Metropolitan University graduate Bryony Cox has been named winner of the World Events Student of the Year award on the college’s Event Management Degree Course. The agency’s sponsorship of the award included the presentation to Cox of a £500 travel bursary towards furthering her career in the conference and incentive industry.

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