80 buyers set to discover Britain

More than 80 overseas buyers are expected to attend Visit Britain’s biennial incentive event, Discovery, in October next year. Manchester and Liverpool will host the flagship event, which is designed to enable buyers from across the world to identify venues, destinations and experiences for their C&I programmes. Representatives from about 80 UK suppliers will showcase the country’s C&I products and services to delegates, who will take part in a fam trip around Britain. The opening ceremony at Tate Liverpool will be followed by activities that showcase Manchester and Liverpool. Workshops at Old Trafford stadium in Manchester will also provide delegates with networking opportunities. Visit Britain is now inviting buyers and UK partners to Discovery 2008 and the national tourist organisation’s head of business visits and events, Joss Croft, said Discovery united companies with large C&I budgets and leading UK suppliers. “Meetings and incentive travel are worth around £1.2 bn annually to the British economy, and this event will help us increase its value and Britain’s market share,” he said. “We’re aiming to challenge perceptions of this country, demonstrating the attractiveness of the destination, not based solely on historic attractions, but on Britain’s modernity, dynamism and business efficiency.” Marketing Manchester chief executive Andrew Stokes said Discovery would provide the opportunity to highlight the diversity of venues available in the two cities and raise the profile of their “hidden gems”. “For Visit Britain to choose Manchester as one of the host cities shows how high they regard us as one of the UK’s unique selling points,” he said. The event is supported by Marketing Manchester, Mersey Partnership and the North West Development Agency.

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