Scots CVB calls on industry to drive C&I growth

Aberdeen Convention Bureau has called on local industry to help drive C&I business in the region as it targets a 50% rise in revenue to £225 million in the next five years. The CVB puts the value of the MICE market in its area at £150m – over 15% of Scotland’s overall business tourism income of £960m. Business tourism manager Jackie Selway now wants local businesses to play their part in attracting more events. “Aberdeen can do much better by attracting more and diverse industries whilst capitalising on the industries already in the city to further develop its events market,” Selway said. “This year’s total economic benefit from conferences is in excess of £11 million and if more sectors are promoted and more events secured, then we could see an economic benefit increase of 50% by 2012.” She went on to site the likes of the Offshore Europe conference, which brings 32,000 people to the city every other year, but added that other less-well known associations needed to be levered. “Aberdeen will always be linked with the energy sector, but as we all know oil and gas are finite resources and this is added impetus as to why we need to be looking at other sectors and harnessing their conference and events market.”

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