Excel celebrates raft of association business wins

Excel London is celebrating the success of its recent focus on association business with a raft of new business wins and record numbers for existing events. New business wins include hosting Gastro 2009, the largest medical meeting ever to come to the capital. The five-day event, covering gastroenterology, is expected to attract 12-15,000 delegates from around the globe and is forecast by Excel to generate over £17m in delegate spend. Other confirmed business from events across the next five years includes bookings from the British Cardiovascular Society (June 2009), International Society of Stem Cell Research (July 2009) and the European Society of Hypertension (April 2012). The news comes as Excel confirms it has attracted record numbers of delegates for existing association events, including conferences for the British Insurance Brokers Association (BIBA) and European Association for Geoscientists and Engineers (EAGE), both of which hit record attendance in events at the London venue this year. BIBA’s annual conference in May attracted 3,200 delegates, up 60% on 2006. Meanwhile, the EAGE annual conference in May attracted 6,300 delegates - a 28% increase on the previous year and the largest in the event’s 69-year history. Excel has intensified its focus on the association market of late, launching a marketing support package for planners at April’s Imex show. Entitled Association Plus, designed to boost delegate attendance figures and provide support on the ground during events. Excel managing director (conference and events) Vanessa Cotton said: “We are pleased to be able to help our clients fully realise their events success in London. With a bespoke package, exclusively available to all our association clients, we are helping them increase attendance through better representation of the city and our venue.”

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