umeirah to operate new London hotel

Jumeirah has been given the go-ahead to operate a hotel in a mixed-use tower that will be built on London’s South Bank. Southwark Council this week gave planning permission for property developer Beetham Organisation to build a 175 metre-high, 52-storey tower, which will house the hotel, adjacent to Blackfriars Bridge. The Jumeirah Hotel at Beetham Tower will comprise 261 rooms, several restaurants and bars, a ballroom, meeting spaces and spa as well as health and leisure facilities. It is due to open in 2011. Ian Simpson Architects will design the tower, that will also house 64 luxury apartments and penthouses, cafés, restaurants, shops and a two-storey rooftop deck that will be higher than the London Eye. Beetham Organisation chairman Hugh Frost said he believed the development would attract visitors to the South Bank. “The creation of One Blackfriars Road has been successfully recognised by the council as part of a larger regeneration scheme to boost the capital’s tourism in the run-up to the 2012 Olympics.” Jumeirah Group chief executive Gerald Lawless added: “With planning permission now approved, we look forward to working with developers to ensure the delivery of this tremendous project in time for the 2012 Olympics.”

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