Olive 360 secures three-year ITM conference deal

Agency Olive 360 has won a three-year contract to run the Institute of Travel Management’s (ITM) annual conference. Olive 360’s parent company, BSI, which acquired the event agency in March, was reappointed to manage the ITM annual conference for three years following a tendering process. ITM is the UK and Ireland’s professional body for business travel suppliers, managers and buyers. ITM head of marketing and communications Mark Harris said the body was looking forward to working with Olive 360 under the BSI umbrella. “BSI’s recent acquisition of Olive 360 brings to the table a fresh new approach and expertise that we were looking for to develop the conference and take it to the next level,” he said. The ITM Conference 2007 took place at the Edinburgh International Conference Centre in April and was attended by 400 delegates – a 30% increase on the previous year. Next year’s conference will be held in Dublin in April and 500 delegates are expected to attend. BSI managing director Charles Cockell said: “We recognise this is a milestone event in the business travel calendar and are delighted that we have been recognised as a delivery partner. Our new events arm means that we have been able to enhance our specialist offer in providing event management solutions.”

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