Canon appoints Adding Value for Africa trip

Canon Europe has appointed agency Adding Value to run the annual travel incentive for its consumer imaging division. Full details of the trip are still under wraps but it has been confirmed that the 2008 ‘Power to Succeed’ drive will take in Zambia and Botswana. “The team at Adding Value are delighted to welcome Canon on board as a client and look forward to a long and fruitful partnership for both companies,” said Adding Value events partner Charlotte Cresswell. Adding Value founding partner Randle Stonier said: “With several significant new client projects confirmed in the past two months, this is proving to be a great year for Adding Value.”

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