Hackney and Skybridge part ways

John Hackney has left his position as chief executive officer at Euro RSCG Skybridge following two years at the helm. The agency has appointed Paul Stoddart to the new role of managing director. Stoddart, who was previously chief operating officer, has been at the company since it was bought by the Euro RSCG network in 2000. Paul Stoddart, MD, Euro RSCG Skybridge said: “In my new role as managing director I will be working closely with the Euro RSCG group to continue to drive the business forward and in particular I will hold responsibility for developing our digital offering further. Focusing on the needs of our clients will be paramount to my role and I look forward to working directly with everyone here to ensure this is at the forefront of the business strategy.” Hackney stated that he was unable to comment on the development and is currently on gardening leave. The chief executive officer position will not be replaced, and Stoddart will take over Hackney’s former responsibilities with immediate effect, in addition to his managing director responsibilities. The management restructure comes on the back of mixed fortunes for Skybridge over the past few months. While the agency was reappointed to handle Jaguar and Land Rover’s UK-based dealer motivation, communication and training activities back in March, former client General Motors handed its three-year motivation and incentive contract to BI in May.

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