Eventia launches 1% environmental initiative

Eventia has launched its long-awaited ‘1% initiative’ and taken on an environmental partner. The Eventia One Future initiative, launched at this week’s Summer Conference, will provide a framework of support for Eventia members and their clients to help reduce and offset carbon emissions. Eventia members’ clients will be able to make voluntary donations of 1% of the total cost of an event to a UK carbon-offset programme. The Carbon Consultancy, a company that provides carbon management services and offset products including tree-planting and education support, is Eventia’s partner in the initiative. It will provide support via corporate and staff programmes, education and training assistance. Eventia’s then chairman Nigel Cooper first mooted the initiative in July 2006, and it was backed by around a dozen event agencies. Maritz director of marketing and Eventia board member Aileen Reuter has worked with the Carbon Consultancy to create a toolkit that will help Eventia members work with their clients to establish “carbon-responsible” programmes. “This initiative has been designed to position carbon reduction and mitigation at the heart of event management,” said Reuter. “Many client companies are already taking sustainability seriously and the Eventia One Future Programme will ensure that their event planning supports their wider CSR policies.” The Carbon Consultancy chief executive Hugo Kimber added: “We are delighted to be working with Eventia to develop this comprehensive carbon-management programme, which will deliver a lower carbon (emitting) events industry and set a high voluntary standard for the service sector.”

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