MCI plans growth outside Europe

Just six global C&I agencies will run 80% of events within the next few years, according to MCI president Roger Tondeur. Addressing yesterday’s opening day of the Eventia Summer Conference, Tondeur said: “I want to be one of those companies – that is where I’m taking my business.” This will see more MCI acquisitions outside Europe, added Tondeur, saying that his long term goal was to achieve a 50:50 split between European and non-European offices. “Over 50% of our clients are doing business in more than one country and so we need to have a global presence in order to offer clients the best ROI,” he said. The agency head said that he was now planning to acquire businesses in central Europe, with the aim of taking MCI’s total to 25 offices by the end of this year. He would not, however, be drawn on which businesses those might be. Tondeur concluded his presentation by challenging those in the industry who say that the events sector is currently going through a slow-down: “Anyone who doesn’t make money in 2007 is doing something wrong. This is a really strong market – only 30% of our growth has been through acquisitions, the rest is through internal expansion. If you’re not having your best year ever, you need to rethink your business model.”

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