Dubai targets agencies with London event plan

The Government of Dubai’s Department of Tourism and Commerce Marketing (DTCM) is to kick off a programme of events in London this week, aimed at promoting its meetings and incentive products to UK agencies. The five lunch events – beginning with tomorrow’s get together at Jumeirah’s Carlton Tower – form part of the DTCM’s wider Dubai Synergy marketing initiative, and will be held at various London-based hotels between now and October. Run in conjunction with Emirates airline and a number of hotel and DMC partners, the events will provide agencies with the latest developments and venue news and are designed to drive continued growth in MICE business to Dubai. “We are always keen to forge new relationships within the industry and recognise how important it is to promote Dubai to UK agencies,” said Baerbel Kirchner, director of the UK and Ireland office of Dubai Tourism and Commerce Marketing. “Given the tremendous changes to the emirate, the Dubai Synergy lunches are a perfect opportunity for us to update organisations on the latest news and developments.” Dubai Synergy also includes a series of Fam trips to Dubai with Emirates taking place throughout this year.

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