MCI and Ovation merger heralds re-brand

The latest part of MCI’s global expansion drive has seen the agency giant merge with Irish agency and DMC Ovation Group. The move that will see Ovation’s conference and event operations re-branded as MCI Dublin and MCI Belfast and MCI’s worldwide destination management business will become Ovation International. Established in 1993, Ovation employs some 50 people at its Irish offices. With turnover of E15m, the company claims to have handled the largest conferences and events ever staged in Ireland as well as organising events across Europe for clients such as Dell, IBM and O2. Patrick Delaney and Pádraic Gilligan, co-founders of Ovation Group, will retain full responsibility for MCI Dublin and MCI Belfast. “Patrick and Pádraic have built an impressive company with an enviable global reputation. We look forward to releasing the full potential of both organisations by taking MCI into Ireland and taking the Ovation destination management expertise worldwide,” said MCI president Roger Tondeur. Delaney added: “The island of Ireland is set to benefit enormously from this merger as Dublin, Belfast and other key locations in Ireland will now be offered to MCI’s considerable customer portfolio in the corporate and institutional sectors.” The move is the latest part of MCI’s five-year expansion plan through acquisition and mergers with agencies, PCOs and venue-finders. This has already seen it acquire Vienna event management company Procon last month, Gothenburg PCO Inspiro in February and, Stockholm-based PCO Stocon in May 2006.

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