Relaunched agency celebrates with account wins

Red Lolly Events has rebranded and relaunched as 4 Phase Events and is celebrating the move with new account wins, an exclusive venue deal and its first overseas office. According to managing director Sharon Hall, the repositioning is designed to reflect the agency’s strategic approach: “It’s how we have always gone about our business, in four phases: research, planning, management and appraisal.” Hall added that it was this strategy that had helped 4 Phase win two new job – a second project for petrochemical giant Total and a new account win for office equipment supplier Lexmark. The latter event sees Lexmark take over London’s Delfina gallery on 18 July for a product launch to 100 of its top wholesalers and business customers. The launch is for a wireless printing system, which Lexmark sees as a market leader and a way of elevating its brand status to match that of its rivals. As well as a drinks reception and musical entertainment, 4 Phase will be creating three ‘living zones’ in the form of a mocked up living room, bedroom and garden where delegates can try out the printer’s capabilities. The Total project takes place on 7 July and sees 4 Phase take on its family fun day for the second year, having been appointed last year to correct falling attendance, Hall said. “Numbers had fallen for the previous three years in a row under another agency, but last year we managed to get numbers up to 1,150 at West Midlands Safari Park and this year that should rise to 1,300 at Alton Towers.” Meanwhile the exclusive venue deal sees 4 Phase take on all events at Brooklands Museum, near Weybridge, Surrey. Brooklands, a historic base for both motor racing and aviation, is home to one of only two retired Concorde aircraft in England and the only one with on-board conference facilities. With a capacity of 250, the aircraft can be branded and BA pilots are available to present to delegates. Finally, 4 Phase has launched its first overseas base in the South of France, specialising in corporate hospitality and events. The office has three staff and options include private jet flights to the area and tours to destinations such as Cannes and St-Paul-de-Vence. Developer Lightwood Properties is among the first clients to take advantage with a four-day client trip to the region.

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