Venues Unlimited name goes in restructure

Real Affinity, the marketing and event management firm that last year acquired Venues Unlimited, has restructured its operation by placing its seven member companies into two separate divisions – Real Affinity Events and Real Affinity Agency. The move sees the company’s three Swindon-based companies, Venues Unlimited, Quadrant Exhibitions and Holly Benson Communications integrated under the Real Affinity Events banner. Anita Lowe, founding partner and chief executive of Venues Unlimited will head up the new events division, again as chief executive. “The move is extremely positive and much more than just amalgamating the complementary businesses,” she said. “It will help our business differentiate itself in an extremely competitive marketplace. It ensures we can offer much larger service delivery with all the departments working as one, whether it be venue finding, event management or conference production.” Lowe continued: “It’s the final step in becoming a full service agency. We have a very strong and loyal client base, but there are definitely clients out there looking for a larger service offering. We advised our clients of the restructure on Monday and have had nothing but positive feedback.” Venues Unlimited’s offices in Swindon, Oxford and Leeds will continue as normal and there are no plans for any moves. All 90 staff will retain their jobs and the creation of the new set-up brings the head count to around 120, Lowe confirmed.

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