Venues Unlimited name goes in restructure

Real Affinity, the marketing and event management firm that last year acquired Venues Unlimited, has restructured its operation by placing its seven member companies into two separate divisions – Real Affinity Events and Real Affinity Agency. The move sees the company’s three Swindon-based companies, Venues Unlimited, Quadrant Exhibitions and Holly Benson Communications integrated under the Real Affinity Events banner. Anita Lowe, founding partner and chief executive of Venues Unlimited will head up the new events division, again as chief executive. “The move is extremely positive and much more than just amalgamating the complementary businesses,” she said. “It will help our business differentiate itself in an extremely competitive marketplace. It ensures we can offer much larger service delivery with all the departments working as one, whether it be venue finding, event management or conference production.” Lowe continued: “It’s the final step in becoming a full service agency. We have a very strong and loyal client base, but there are definitely clients out there looking for a larger service offering. We advised our clients of the restructure on Monday and have had nothing but positive feedback.” Venues Unlimited’s offices in Swindon, Oxford and Leeds will continue as normal and there are no plans for any moves. All 90 staff will retain their jobs and the creation of the new set-up brings the head count to around 120, Lowe confirmed.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Expert offers advice on unusual dietary requirements

Expert offers advice on unusual dietary requirements

Food and allergen specialist explains why you should take every allergy request seriously.

New 3,000 capacity venue Magazine London launches with big name events

New 3,000 capacity venue Magazine London launches with big name events

North Greenwich venue opens its doors with high-profile industry events announced for Autumn 2019.

Events industry can combat climate change in two key ways, says UN officer

Events industry can combat climate change in two key ways, says UN officer

As people take part in global climate strikes ahead of Monday's UN Climate Change Summit, how can the events industry play its part?

New global executive creative director for 2Heads

New global executive creative director for 2Heads

Latest appointment for the agency will oversee the expansion of creative and design teams.

How voice recognition is changing the industry

How voice recognition is changing the industry

Voice technology is about more than playlists and weather reports - wayfinding is helping to show just how useful the tech is.

'Overtourism does not really exist, it is a media creation'

'Overtourism does not really exist, it is a media creation'

Professor Dimitrios Buhalis explains why there's no such thing as overtourism, just bad management of destinations.

Bruges to open new convention centre in 2021

Bruges to open new convention centre in 2021

Famous Portuguese architect has made natural daylight a top selling point of the new city-centre venue.

BeSixth hires head of global strategic partnerships

BeSixth hires head of global strategic partnerships

The recently-launched event agency's new appointment will be based in the Los Angeles office.

What's happening at Italy at Hand, The Event, 2019 in Rome this year.

Case study: Australasian Animal Studies Association Conference

Case study: Australasian Animal Studies Association Conference

The conference in Christchurch, New Zealand focused on indigenous attitudes towards human-animal relations.

LATEST JOBS