Australian show gets resounding buyer response

Independent research conducted following Reed Travel Exhibitions (RTE) Australian show AIME has seen a positive response from attendees, with 97% of overall visitors and 97% of hosted buyers stating that they were ‘satisfied’ or ‘very satisfied’ with the exhibition in terms of meeting their objectives. Meanwhile 94% of hosted buyers said that they had placed or were likely to place business as a result of AIME. These buyers expect to book 1,632 events, including 286 in Melbourne and/or Victoria, 550 in other regions of Australia, 473 in Asia and 323 in international destinations. The study, carried out by Australian firm Micromex Research, surveyed 300 general visitors, 267 hosted buyers and 257 exhibitors after the 15th Asia Pacific Incentives & Meetings Expo, held in Melbourne in February. The show comprised 842 exhibitors from 49 countries. 370 buyers from 27 countries were hosted to AIME. Audited figures, which do not include re-visits or exhibitors, verify a total attendance of 2,603 including media representatives. Of these 76% of visitors who responded to the survey had placed, or intended to place business with exhibitors at AIME 2007. “The results confirm AIME’s position as the premier event for the region. The high satisfaction levels are particularly pleasing in a challenging year where we had only 7 months between events,” said AIME event director, Rosemarie Sama. “AIME’s mission is to provide value to exhibitors, visitors and hosted buyers, by creating a platform whereby all parties can meet and do business.”

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