MCI acquires Austrian supplier

MCI has acquired Vienna conference, incentive and event management company Procon for an undisclosed sum. The acquisition is part of MCI’s strategy to bring additional congresses to Vienna as part of the agency’s worldwide, five-year expansion plan, which also targets Asia and Eastern Europe through the acquisition of PCOs, venue-finders and agencies. Procon’s business operations have been taken over by MCI and the original MCI Vienna office will relocate to the former Procon office. Several new staff, including event planners and project and account managers, are expected to be recruited over the next few months. Procon founders Doris Steinbach and Carina Auberlechner-Satke will manage the new office. The MCI Vienna office will take on management of projects assigned to Procon, which last year organised events including the 12th International Conference on Infectious Diseases in Lisbon in June, which attracted 3,500 delegates, and the Annual Meeting of the Austrian IVF Society in September. MCI plans to take advantage of its links with other MCI offices to bring new business into Vienna. Steinbach said: “We are convinced that this merger will be beneficial to our existing clients. Because of an improved infrastructure, an increased number of employees and the international background of MCI, we are now in the position to offer extended services, more flexibility, as well as the possibility of organising larger congresses and events.” Polo Looser, managing director of the Germany, Austria, Switzerland region for MCI, said the expansion was a logical step for MCI as it developed its presence in the central European market. “This milestone is another great opportunity for MCI to pursue targeted growth and the future development of our activities in a top priority market, and will set our existing office in Vienna to the growth pattern,” he said. MCI acquired Swedish professional conference organiser Inspiro in February and, last year, it acquired the majority ownership of Stockholm-based PCO Stocon.

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