Morris and Stonier reveal seven-year plan

Adding Value’s appointment of former Skybridge managing director (events) Tina Morris is part of a seven-year plan to become one of the main players in the agency world, according to founding partner and former Skybridge chief executive Randle Stonier. Morris has been brought in as managing partner for events, her first foray into the agency world since her resignation from Skybridge last October after 12 years and subsequent six-month gardening leave period (C&IT, February). The move marks a return to the “medium-sized, owner-driven” environment Morris said she was targeting at the time. Adding Value was set up by Stonier last March and its client list includes Vodafone, HBOS and Blackberry. Stonier said that with Morris’s appointment, the agency will look to focus on the telecoms and financial services sectors as it continues to grow, as well as capitalising on Morris’s expertise in the automotive sector. Within three years the aim is for Adding Value to also be a strong force in the pharmaceutical and construction sectors, he added. Stonier and Morris have set a goal of four new blue chip clients in the next twelve months and the seven-year plan will see Adding Value steadily expand its client base and then seek to consolidate its position, Morris added. “We want to be to seen as one of the main players – I want to make sure we have the right clients and, internally, I want to help build a team I’m proud of and who enjoy working with us. If you’re people are happy, your client will see a better outcome.” Adding Value currently has 12 full-time staff, with more senior account appointments expected over the coming months.

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