Imex figures exceed early predictions

A record-breaking total of 8,310 visitors, including 3,592 hosted buyers, attended Imex Frankfurt last week, according to official statistics. The figures exceed the provisional statistics issued on the final day of the Imex show and surpass all previous visitor and hosted buyer numbers. Last year, Imex attracted 3,400 hosted buyers among a total 7,600 visitors. Imex chairman Ray Bloom attributed the success to last year’s strategic decision to expand the show’s long-haul hosted buyer programme, which focused on the US market. “That decision has had a noticeable impact this year with exhibitors testifying to a substantial increase in buyer power,” said Bloom. “Being long-haul travellers, these buyers tend to stay at the show for longer.” The focus on delivering more long-haul hosted buyers would continue in future and the strategic decision to hold the MPI European Professional Education Conference (PEC-E) in London the weekend prior to Imex 2008 would further boost US buyer numbers at the show, said Bloom. “We will be working closely with MPI and the PEC-E organising committee in London to attract a good representation of US planners to London and Frankfurt to take advantage of both events,” he said.

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