Malaysia to launch dedicated C&I offer

Tourism Malaysia is in discussions to develop a dedicated convention bureau, revealed at Imex today. Kuala Lumpur Convention Centre general manager Peter Brokenshire confirmed talks are currently taking place and said that an announcement was imminent as Malaysia looks to capitalise on its growing popularity as an international conference destination. “It’s likely that Malaysia will set up a convention bureau and I think Tourism Malaysia will be in a position to make an announcement on that in the near future,” he said. “There is recognition by the Malaysian government and Tourism Malaysia that this is a growing and important industry and they need to support it, and a bureau is part of that.” The news comes as Brokenshire revealed that the Kuala Lumpur Convention Centre hosted 430 events with over 1.5m attendees last year. This included 24 conventions, 39 exhibitions and 206 meetings and events. “We are starting to get a wider range of exhibitions, including more from Europe,” Brokenshire added. Major events last year included the 39th ASEAN Ministerial Meeting, and the XVIII Figo World Congress of Gynaecology and Obstetrics. The 28 new congresses won during 2006 include the International Palm Oil Congress 2007, and the 16th World Congress of Information Technology 2008. Meanwhile, new statistics from the International Conventions & Conference Association (ICCA) show that Kuala Lumpur jumped to 15th place in the worldwide city rankings for 2006, from 30th the previous year while Malaysia leapt up the country rankings from 33rd in 2005 to 23rd in 2006.

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