Midlands agency sees record turnover

Agency Top Banana saw turnover leap 60% last year on the back of a new business drive that resulted in new accounts in the banking, electronics and leisure sectors. The 12 months to the end of March this year brought in revenues of £1.6m, up from £1m in 2005/6, and staff numbers rose from 10 to 15 in the same period. “We put in place a management team last year to highlight the areas we needed to develop and identify gaps in the market,” said creative director Richard Bridge. He added that the key finding was to seek to oust incumbent agencies. “In a lot of cases, corporates have had the same agency for many years because they think that there is no real point of difference between one agency and another. What we have done is challenge that by illustrating our strategic creative processes to clients.” The drive saw Top Banana pull in work from the likes of electrical goods manufacturer Hoover Candy and leisure chain Mecca Bingo, who joined the likes of Gucci Group and Dixons. Bridge added that the agency has recently pitched to Ernst & Young and is currently in “a very advanced stage of discussions” with the financial house over its upcoming events. The financial target for the next 12 months is to bring in turnover of at least £2.5m, Bridge confirmed. The leads created by the last year’s new business push has led to expansion of Top Banana’s account teams, with former MMM account handler Allie Hill coming in as events account manager and Clare Alderton joining as video production account manager. Two junior support staff have also been recruited and the agency is currently looking to add another production executive.

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