Sector must look to 'Next 11' countries

Event planners looking to new international markets for long-term growth need to see beyond the emerging markets of India and China to “the next 11”, according to one of the speaker’s at this year’s MPI Professional Education Conference, taking place this week in Copenhagen. Rohit Talwar, chief executive of corporate futures think tank Global Futures & Foresight, drew on research released by investment bank Goldman Sachs to highlight the “N11” – the 11 territories showing greatest growth rates in GDP. In alphabetical order, these are Bangladesh, Egypt, Indonesia, Iran, Korea, Mexico, Nigeria, Pakistan, Philippines, Turkey and Vietnam, he said. “The events industry is rightly looking to India as a growth area, but in terms of economic growth, Pakistan, for example, is growing much faster,” Talwar told delegates. “It may seem an unlikely destination now, but very recently people would have said the same thing about India and China.” Elsewhere in his presentation, entitled “The future of Meetings, Conferences, Exhibitions and Events”, Talwar focused on global population trends up to 2050. These predicted a fall in population across Europe and steady rises in North and South America, but the starkest changes came in Africa and Asia, where, Talwar said, overall populations are set to leap by one billion people each.

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