MPI grants Europe greater autonomy

MPI’s European operation claims it is on track to acheive the objectives of its Vision 55 mission announced last year – to achieve a membership of 5,000 within five years. The news follows the announcement that the association has seen growth in membership by 20% from 1,550 to 1,864 over the past year. A range of initiatives is being set in train to further encourage this growth (see citmagazine.com, 19.3.07). These will be bolstered by the appointment of a full-time sales and promotional marketing director, whose identity will be confirmed “within weeks”, according to MPI vice-president of global development Didier Scaillet. The move is part of a renewed focus by the US-based MPI in Europe, which will give greater autonomy to the region. The new director will be based in MPI’s EMEA headquarters in Luxembourg, from which all MPI Europe decisions will be taken, rather than giving MPI's Dallas headquarters the final say. Similarly, all resources created by the European side of the association will now also remain within Europe, rather than going directly to Dallas to be redistributed from there. Greater resources for individual European chapters is also being mooted, including a recommendation to the board for funding for administration staff for the larger European chapters. Scaillet refused to confirm how much revenue each chapter might get, but said that MPI “would be investing accordingly” to help it achieve its Vision 55 mission. Decisions on the recommendations will come after the next MPI board meeting in May.

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