uto giants reappoint agency

Euro RSCG Skybridge has successfully regained its account for Jaguar and Land Rover’s UK-based dealer motivation, communication and training activities following a six-way pitch. Skybridge has worked with the two marques since 2001, and the new contract is worth £10m over three years. Land Rover commercial manager Scott Dicken said it was vital that its dealer network had the right tools and motivation to capitalise on its "best model line-up ever" and effectively represent the brand. "That’s where Skybridge comes in," he said. "Its programmes will continue to ensure our dealers deliver a consistent and on-brand customer experience." Euro RSCG Skybridge chief operating officer Paul Stoddard said he was pleased "two of the biggest and most prestigious brands in the world" had chosen to continue working with it. " We have a great working relationship with clients who are open-minded and this has enabled us to push the boundaries and produce programmes which are innovative and produce results," he said.

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