BACD members net syndication deal

The British Association of Conference Destinations (BACD) has negotiated an agreement with Destination Marketing Association International (DMAI) giving BACD members free membership of the US-based global trade body. All 65 full BACD members will enjoy full DMAI membership benefits without having to subscribe individually, saving them thousands of pounds in the process. Currently, the likes of tourist boards pay around $4,000 for annual membership and larger city destinations around $3,000. “We see full membership of DMAI as offering genuine and substantial extra benefits to the BACD package,” said BACD chair Sue Stuart of the move which was officially announced this morning at London’s Confex show. “There are also important strategic opportunities for BACD corporately through this alliance with one of the international meetings industry’s leading bodies.” Bill Talbert, chair of the DMAI’s board of directors added: “We are pleased to welcome BACD and its members to the DMAI, and to provide resources such as our sales academy and certified destination management executive programs, as well as our extensive work on destination branding, performance reporting and accreditation." Membership benefits include a benchmarking service, education programmes, listing on the DMAI website, access to DMAI’s tradeshows and also the MINT database, which houses details of over 32,000 meetings from 16,000 organisations. DMAI was founded over 90 years ago and is the world’s largest association of official destination marketing organisations. Britain is the first country to enter into this kind of agreement, but further expansion plans are planned, Talbert confirmed. "Our partnership with BACD is an integral part of DMAI's global expansion program, coinciding with the opening of our Brussels office and our focus on establishing a stronger presence in Europe and the United Kingdom.”

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