Australia woos buyers with gifts

Tourism Australia has unveiled details of its biggest-ever marketing campaign to the global C&I market. The drive will see corporates and agencies in the UK, Ireland, US and Asia targeted with personalised gifts through a direct mail campaign. “Re-Energise in Australia” will see corporate decision makers in the cosmetic, automotive, pharmaceutical, financial and IT sectors receive an indigenous painting, while corporate event planners and agencies will receive a didgeridoo containing an iPod. The device features a podcast, promoting Australia as a business event destination, which will be automatically updated at regular campaign intervals. This will be followed by a dedicated business events kit, comprising three Tourism Australia commissioned books, which will provide access to updated information about C&I opportunities available in Australia. All campaign materials direct recipients to events.australia.com. Companies will have their own personalised page on the site and access to a virtual guide presenting case studies on similar organisations that have chosen Australia as their business events destination. “The campaign is about extending a unique and personalised invitation to consider Australia as a business events destination and the campaign messages and materials demonstrate that we have the perfect mix of business infrastructure and incentive experiences to help companies and their staff re-energise in Australia,” said, Tourism Australia (UK and Europe) manager for business events Lene Corgan. “Through the campaign Tourism Australia will establish regular, cost-effective and targeted opportunities to communicate these strengths to known business event decision makers and intermediaries.” The campaign is set to launch next month.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
'Surround yourself with collaborative and 'can-do' people you can rely on'

'Surround yourself with collaborative and 'can-do' people you can rely on'

A-List 2019: Adam Stanley, commercial director at Event Concept.

Why the future of events is sustainable

Why the future of events is sustainable

Producing sustainable events gives you a competitive advantage, says Matthias Schultze of the German Convention Bureau.

Increasing calls for businesses like Airbnb to be better regulated

Increasing calls for businesses like Airbnb to be better regulated

With expansion into events, sharing economy businesses should be regulated in same way as rest of travel industry, says UKinbound.

Judges announced for 2019 C&IT Awards

Judges announced for 2019 C&IT Awards

This year's awards in partnership with Business Events Australia will return to the Hilton on Park Lane.

Corporate Travel Management Europe hires director of client services

Corporate Travel Management Europe hires director of client services

David Di Feliciantonio moves from Flight Centre to a new role with CTM Europe managing business growth and development.

'Hard work mixed with a bit of personality gets you everywhere'

'Hard work mixed with a bit of personality gets you everywhere'

A-List 2019: Dan Solen, events director at GOTO Events.

Case study: Charity Film Awards at 133 Houndsditch

Case study: Charity Film Awards at 133 Houndsditch

Etc venues worked with Iconify to produce an evening of awards and entertainment hosted by Sally Phillips.

ICCA reveals new destination rankings by meeting attendees

ICCA reveals new destination rankings by meeting attendees

Country and city rankings by estimated total number of participants published in ICCA's latest statistics report.

New regional vice president for ILEA

New regional vice president for ILEA

International Live Events Association appoints new RVP for EMEA who will work with regional chapters.

'Your phone and computer have off buttons and you do deserve a break sometimes'

'Your phone and computer have off buttons and you do deserve a break sometimes'

A-List 2019: Francesca Secola, event manager, Pure Events

LATEST JOBS