Tussauds to add more properties

The Tussauds Group is carrying out feasibility studies with a view to building hotels at all of its theme parks. The news follows the announcement earlier this week that it had secured an agreement with Intercontinental Hotels Group (IHG) to operate a new hotel next to its Chessington World of Adventures theme park under IHG’s Holiday Inn banner. It will be Tussauds’ third property, joining the two at Alton Towers, Staffordshire. Tussauds managing director, theme parks, Bruce McKendrick said: “With many of our other sites also having suitable space for development, we see hotels as an important new long-term revenue stream for the group.” Tussauds also runs Thorpe Park in Surrey and Heide Park in Germany. Tussauds spokeswoman Sally Ann Wilkinson confirmed that the group was looking into the potential for hotel development at all of its sites. Meanwhile, Tussauds is investing £15m in the four-star, 150-room Chessington property, which is due to open in early June in the centre of the park’s planned Animal Land development. Holiday Inn Chessington general manager Jo White said a purpose-built, self-contained conference and meeting centre was being built, comprising six rooms, the largest of which would take up to 200 people theatre-style. “A core part of our positioning of the hotel will be the meetings and conference market,” she said. To date it has secured two clients, who intend holding several meetings from September. The hotel plans to work with IHG’s conference and incentive team to access larger key UK accounts. “I think we can package some fairly unique experiences, perhaps linked in with the zoo aspect,” said White.

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