Grass Roots lands AA and CSF events

Grass Roots has recorded a double success, and has been appointed by the AA to run a staff reward event in March and reappointed by motor spares company CSF to run its incentive travel programme. The AA event is an awards dinner for 300 delegates on 31 March. It will be themed "The Movies" and takes place at the Hilton Manchester Deansgate. The awards are for road sales and marketing staff, most of whom are based in Cheadle, Manchester and Birmingham. "It’s extremely satisfying to be able to reward our sales and service staff with this high profile evening," said AA customer delivery manager Stacey Hill. "It celebrates the high standard of performance they have all contributed to during 2006." And following a successful incentive trip to Dubai earlier this year, CSF has reappointed Grass Roots to manage its dealer incentive travel programme for 2007, which will culminate in a trip to Cape Town, South Africa next February. This will involve 50 of CSF’s top UK customers taking part in a range of tours and activities, including a reception on Table Mountain. "We are thrilled to be working with CSF again on the forthcoming programme in South Africa," said Grass Roots’ operations manager, Chetan Shah. "It’s both reassuring and rewarding to be awarded this piece of business."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

'We place a huge emphasis on talent development'

'We place a huge emphasis on talent development'

A-List 2020: Michael Gietzen is group managing director at Identity.

How automotive events are changing gear

How automotive events are changing gear

Car manufacturers are more savvy with event budgets and they want to reach more diverse audiences.

Entering a new world of data-driven events

Entering a new world of data-driven events

The current shift to digital has created huge amounts of data we can learn from, says Marble LDN's Rachel Butler.

LIVE UPDATES: Scotland sets out timetable for reopening of events sector

LIVE UPDATES: Scotland sets out timetable for reopening of events sector

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

5 ways technology can help hotels reopen safely

5 ways technology can help hotels reopen safely

New innovations will help hotels solve the challenges of coronavirus so that guests can return, says Louisa Watson of Wyboston Lakes Resort.

Dear C&IT: Diversity should be part of the process right from the start

Dear C&IT: Diversity should be part of the process right from the start

Event planners need to challenge the diversity of their internal teams and their clients, says WRG Live's Steve Porter

'Attention to detail is key'

'Attention to detail is key'

A-List 2020: Stephanie Aviss is an account manager at Top Banana

What does the future hold for incentive travel?

What does the future hold for incentive travel?

C&IT speaks to Black Tomato's David Heron to find out why he's feeling cautiously optimistic.

5 ways the industry can recover from the crisis

5 ways the industry can recover from the crisis

Catch up on our Crisis Briefing webinar, where experts from across the global MICE industry share their latest COVID-19 recovery plans.

Case study: Android's Partner Summit in Berlin

Case study: Android's Partner Summit in Berlin

Agency Wonder brought the tech giant's new branding to life in a former techno club in the German capital.