Grass Roots lands AA and CSF events

Grass Roots has recorded a double success, and has been appointed by the AA to run a staff reward event in March and reappointed by motor spares company CSF to run its incentive travel programme. The AA event is an awards dinner for 300 delegates on 31 March. It will be themed "The Movies" and takes place at the Hilton Manchester Deansgate. The awards are for road sales and marketing staff, most of whom are based in Cheadle, Manchester and Birmingham. "It’s extremely satisfying to be able to reward our sales and service staff with this high profile evening," said AA customer delivery manager Stacey Hill. "It celebrates the high standard of performance they have all contributed to during 2006." And following a successful incentive trip to Dubai earlier this year, CSF has reappointed Grass Roots to manage its dealer incentive travel programme for 2007, which will culminate in a trip to Cape Town, South Africa next February. This will involve 50 of CSF’s top UK customers taking part in a range of tours and activities, including a reception on Table Mountain. "We are thrilled to be working with CSF again on the forthcoming programme in South Africa," said Grass Roots’ operations manager, Chetan Shah. "It’s both reassuring and rewarding to be awarded this piece of business."

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