Indian hotel chain joins alliance

Indian hotel group Leela Palaces and Resorts has joined the Global Hotel Alliance (GHA) as it looks to drive trade from overseas visitors. The move will see the chain open a GHA office in its Mumbai premises and gain marketing and sales support from GHA members including Kempinski Hotels (Europe) in return. Leela Palaces and Resorts president Peter Leitgeb said membership would give it an edge in marketing and sales, as the group would help fellow GHA members make bookings in India. "In today’s global economy, the frequency of travel to India for both business and leisure continues to grow, elevating the importance of exposing our brand and assisting travel agents, tour operators, suppliers and partners," Leitgeb explained. The move follows the announcement that Leela is to invest almost £153m in opening five hotels in Gurgaon, Udaipur, Chennai, Hyderabad and Pune. The investment will see it operating at least nine hotels in India within the next two years.

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