Indeprod acquires Oxford agency

Indeprod has acquired fellow agency Oxford Motivation, for an undisclosed sum. “We realised that in the brave new world of procurement, that talent and extensive experience are not enough – you need to be part of a substantial organisation that offers a wide range of relevant services,” explained Oxford Motivation director John Fisher, According to a statement from Indeprod, this “realisation coincided with Indeprod’s decision to accelerate the growth of its position in the performance improvement area and resulted in the acquisition”. “We deliver large-scale programmes and needed to complement this capability with quality performance improvement programmes at a rapid rate,” said Indeprod founder Barry Reading. “We saw that by bringing John and his talented team on board we would be able to achieve this.” Oxford Motivation will initially operate from its existing base in Oxford with the aim of joining both companies under one roof at the Indeprod head office in Buckinghamshire by the end of 2007. Indeprod plans further acquisitions in the communication, incentives and performance improvement services sectors. Founded in 1997, the company has 50 staff and a client base including Audi, Esso, Dell, Airmiles and Glaxosmithkline.

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